Yes, I would *love* to be a bird/animal trainer! But I wouldn't be in it for the money! I would be training because it's something that I would love to do. I would love to help people to reconnect with their pets. I would love to see animals finally understanding what to do, instead of what not to do.
However, if I wanted to make this into a career, I'm going to have to charge people. I can't give free training if it is my job to be a trainer, just as a construction worker can't live off of working for a company for free. People also put more value into something that they've paid for vs getting it for free.
Bird Tricks are sales people. They are in it for the money. This can clearly be seen by the DVD's they've made, the e-mails they've sent out, the way they market their products, the information they've put on their website and how Chet used the Product Launch Formula to make *thousands* of dollars to purchase an engagement ring!
Barbara Heidenreich, Lara Joseph and a bunch of other *well respected* trainers aren't in it for the money! Barbara actually learned positive reinforcement training while working at a zoo in California and at the end of the bird shows, people would come up to her and ask questions about training their birds. She went from a zoo trainer to an all around animal trainer (pets, zoos, wild life) because people needed the help. They needed someone to help guide them on what to do with their "misbehaving" animals. It's the reason why she started writing books for pet owners.
Hi Monica,
I'm not saying you're right or wrong on the business side and I am not siding with you or with Mike or with Bird Tricks. I just wanted to chime in on your comment that I quoted above and point out that if you do plan on having any kind of long-term business, the motivations and origins of the business idea can vary, but it ALWAYS comes down to the money. If you LOVE what you do as a business owner, that's fantastic and in my opinion, shows through the end product or end result of your business. But at the end of the day, logical and non-emotional decision making, proper business strategy and following the numbers are all that matters - again, if you plan on owning and running a long-term business. We all have bills to pay, operating expenses, cost of sale etc... making sound financial decisions to sustain a healthy business is critical and I think accusing someone about being in it for the money is not a bad thing AS LONG AS IT'S DONE WITH INTEGRITY, which is key. No amount of how much you love your job will change that, at the end of the day you have to make money or your business will be gone.
I also think there's a MASSIVE difference between having a career doing what you love, and owning a business around what you love. They are both very different world, with totally different levels of accountability, especially when you start having a location, employees, financial institutions, and that's not even considering the possibility of partners, lending partners or other financial directors etc., which is a whole other world of concern.
Anyhow, just trying to say that a business owner NEEDS to be about the money and logical non-emotional decision making, this doesn't mean they're a bad person. It's when they start becoming sketchy and suffer a loss of integrity, which is actually NOT being logical, that's emotional decision making. It's not easy... believe me. If it was easy, we'd all be running our own companies and driving BMWs and have an office just for our fids
In terms of Michael, I think his strategy is sound in terms of offering the free content. It's an excellent tool that puts his name in front of thousands of people, including bird owners. It's all free publicity to sell his book, his training services (from what I gather he is available to help people work with their birds), and his own branded bird related products like perches and such. I also think Michael has no plans of making this a full-time business, he seems to be heavily involved in the aviation field, giving lectures and such, so I would assume his aspirations point in that direction.
Anyhow, just my two cents on business ownership - there's a difference between someone who is money focused and someone who throws integrity and even laws to the wind because they're greedy jerks.