There are two piles that these individual can be poured into - kind of like Parrot droppings...
The first group is Marketing based and their goal is to get someone to click on the Link. So why: With search groups like Google, the greater the number of searches a Link receives, the higher in their search results that Link appears, which increases the likelihood of increased traffic to the Link. And, one must remember that there is a sucker born ever minute and as a result, someone buys the stuff.
The second group is dark web stuff and their goal is to gain access to your computer, your companies computer and group or institutions (like Parrot Forum's) server. From there it depends on what their target mission defines: Pure mayhem, like shutting down the server, stealing the user list(s), launch site for attacks on other servers, etc... With the individual's computer, they target personal information, contact lists, with smaller, but still destructive attaches on individuals on your contact list using your Email as the Sent From.
The number of scams that they can launch from a few computers 'or' back on that computer (think a takeover of your computer and a demand of money to allow you access to your computer).
The Why; All the basics of the darker side of Humans. Power, Money, etc, etc, etc...